HumFax
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a
human factors consultancy
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Simply put, I help you
give your product users
what they need,
the way they want.
By the way, that's what good
human factors is all about: simplicity.
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A half-dozen
reasons not
to
contract with
Terry
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1. We'll assign someone to oversee human factors issues
Effective human factors design of sophisticated equipment and complex systems
requires more than
knowing where to put
the ON/OFF switch* or how many menu items to display**.
It demands a thorough knowledge of how people receive, process and respond to
changing information.
2. Terry isn't here full-time
I'm there when you need me (and I'm not when you don't). My presence is dictated by the demands of the
job. I can be
anywhere in the world within a couple of days and stay for extended
periods. And with today's technology, full-time, on-site attendance
isn't necessary to getting the job done.
3. Terry doesn't know our company culture
That's a bad thing? I have worked for companies in a wide array of
industries. Consequently, I can bring fresh perspectives and ideas to
your project without getting tied up in organizational politics
or career-building activities.
4. Project knowledge disappears with Terry
Only if you want. Otherwise, you'll probably get more than you
contracted for.
5. Terry is too expensive
With no costs to you for employment taxes, insurance, vacations, sick
leave, retirement and the like, I'm often less costly than adding
staff. What's more, I only work when you need me—no need to "make
work" to keep me employed between assignments.
6. Our company doesn't hire consultants
Bummer
_________
* Putting it within sight of the operator is usually a good
idea.
** Try to stick with seven or fewer.
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In my sister business, Geezer
Design, I assist product designers, usability engineers and
architects in incorporating ergonomically correct and psychologically
appropriate design principles into products and places used by the
silver population.*
_______
* Silver population [definition]: A polite term used to describe older
people.
Believed to be derived from the natural color of their hair—if they
have hair.
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February 2009
"If you put a 20-year-old driver behind the wheel with a cell phone,
their reaction times are the same as a 70-year-old driver who is not using a
cell phone," said University of Utah psychology professor David Strayer.
"It’s like instantly aging a large number of drivers." [And like that's a
bad thing? Ed.]
Read
more...
-- Mobile.Blorge
August 2008
"Here is what you have to look forward to as
you enter your 60s and 70s: deciphering conversations at cocktail parties
becomes difficult; you cannot remember where you put your keys; and your
grandchildren think you are a computer klutz.
Fortunately, technologies are appearing that can remedy some of these
shortcomings, helping those in their 60s maintain their youthful
self-images."
Read
more...
-- The New York Times
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If you have arrived at this site to
participate in
a human factors
research study, click here to
go to the human factors study site.
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